Do you have a problem with abandoned shopping carts on your website? Well, the Baymard institute in the UK has collated statistics on abandoned carts since 2009, and found that on average 67.9% of online carts are abandoned (the range varied between 55% to 80.3%). That is a massive percentage of shopping carts that are […]
Conversion Rate Optimisation (CRO) is a set of techniques or strategies that increases the likelihood of a visitor to your website taking an action that has value to your business. In simple terms this can mean increasing the chance that a user will make a purchase, download a free eBook, submit an enquiry or sign […]
There are a number of strategies online marketers use to increase sales from their ecommerce stores. Two of the most successful of these approaches is to focus on either increasing traffic or increasing conversions. Since Australians spent $15.3 billion buying products online in the last 12 months, it is definitely worthwhile increasing both your traffic […]
You may have heard these terms floating around the Internet recently on blogs, forums and news channels. They all sound very interesting and everybody keeps saying that we should do them but what exactly are they and how can they benefit your business right now?
Way back in 2012 I wrote an article entitled "Why your website needs to mobile - right now!". This was outlining the shift, even then, towards mobile devices for people accessing the internet. Fast forward to 2014 and this is now something that absolutely cannot be ignored. If you are not thinking about or providing […]
The purpose of this first blog post of the year is to summarise and outline what I think are the top tech trends for 2014 and how they can impact your business.
You have invested time and money into creating a website for your business so it makes sense to ensure it is working as hard as possible. You and your designer would have put thought and effort into trying to understand and target the right audience but do you really know whether the site is performing […]
What has become clear over the last six months is that content, quality, unique, lengthy content is one of the key elements you need to really drive your online marketing strategy.
Social media is still a big buzzword online today. Every week we get requests from businesses to help them understand and get involved in social media. Unfortunately there is a lot of hype surrounding social media and exactly what it can do for your business, so we decided to create a helpful guide to what […]
Here at Flow we always aim to keep up with the latest technology in order to help you grow your business online. It is hard to ignore the mobile trend, analytics data from our client websites indicate a month on month increase in visitors from mobile devices such as smartphones and tablets. So how best […]
